Second gear.
By now, the Need For Speed brand has come to mean little more than 'EA-published video game featuring cars'. It's an umbrella term broad enough to encompass everything from the Burnout-inspired cops-and-robbers thrills of last October's Hot Pursuit to SHIFT, a simulation racer with its eye firmly on Gran Turismo and Forza Motorsport's trailblazing exhaust pipes.
With Need For Speed games tearing off in all manner of creative directions, it's clear that EA's plan in recent years was not to create a cohesive brand so much as a synonym for the term "Racing Game" that is specific to the company's output. Nevertheless, while the Need For Speed name is guaranteed to sell copies, in the case of SHIFT, it may have had other, less desirable effects.
This is clearly intended by developer Slightly Mad Studios to be a Serious Racer (TM), but it is now detrimentally associated with a clutch of titles that are anything but.
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